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Brand
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Agency Overview
| Brand | Ad Spend | Total Sales | MER | ROAS | CPA | Status | Last Check | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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All ad accounts and integrations across your brands
| Brand | Platform | Account | Status | Last Checked | Actions |
|---|---|---|---|---|---|
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Agency Outcome Summary
Client outcomes grouped by risk priority across accessible brands.
Weekly Proof Reports
Client-ready weekly proof of what was caught, fixed, and protected — per brand, with a shareable link.
Pace vs Last Month
Check brands in the table below to plot them. Select a single brand to see it vs last month.
Funnel Intelligence
Select a brandWhere visitors drop off, and which channels convert best.
Brands
Account workspaceManage each client brand, setup progress, KPI targets, integrations, and creative intelligence from one place.
Events & Anomalies
Selected brandRevenue spikes, traffic anomalies, spend discrepancies, and CVR shifts detected automatically and attributed to likely sources.
AI Growth Agent
Sentinel catches profit leaks, stages the fix, assigns the owner, and proves whether it worked. Your Daily Profit Leak Brief loads automatically below.
Brief inputs
Competitors sync from Brand Brain
The Growth Agent and AEO both read the competitors you add in Brand Brain — no need to re-enter them here.
This MVP creates the tracking baseline; live ChatGPT/Perplexity/Gemini checks can be added after validation.
Saved briefs
Spike Investigator
Find revenue or new-customer spikes, then check nearby paid, organic, and social-listening signals.
AEO / AI Search Visibility
Track whether AI assistants (ChatGPT, Perplexity, Gemini, Google AI Mode) recommend your brand when shoppers ask buying-intent questions. Competitors sync automatically from Brand Brain.
Competitors
Leave blank to use smart defaults built from your brand name.
Command Center
Live · just now Selected brandRevenue vs Spend
Revenue Ad spendPeriod Comparisons
vs prior snapshotsProfit Waterfall
Platform Performance
Live Orders
AI Insights
Powered by ClaudeIntegrations
Connect your ad platforms and tools to start monitoring KPIs.
Amazon Bridge
Selected brandDeep-link ads to Amazon, preserve paid click IDs, sync confirmed purchases, and keep bridge domains brand-specific.
Mobile path
Amazon app
Purchase source
Attribution API
Bonus
Brand Referral
Paid channels
Meta, Google, TikTok
Amazon Ads Account
Connect to automatically create Attribution tags on new bridge links and sync daily purchase reports from Amazon.
Default Attribution Tag — fallback for links without their own auto-generated tag
Each bridge link gets its own tag automatically. This tag is only used as a fallback if a link has no tag yet.
How it works: When you connect your Amazon Ads account, Sentinel calls Amazon's official Attribution API to auto-create a unique tracking tag for each bridge link. These tags append ?maas=...&ref_=aa_maas&tag=maas to your product URL, which Amazon uses to credit purchases back to your ads and pay the ~10% Brand Referral Bonus. This uses Amazon's own Attribution program — fully within ToS. Requires Amazon Brand Registry enrollment.
Custom Bridge Domain
Use a branded subdomain so links look like go.yourbrand.com — SSL is provisioned automatically via Railway
Add these 2 DNS records at your domain registrar:
| Type | Name (click to copy) | Value (click to copy) |
|---|---|---|
| CNAME | go | — |
| TXT | — | — |
Record 2 is required for Railway to verify domain ownership and issue your SSL certificate. Set both as DNS-only (not proxied).
Bridge Links
Each link opens the Amazon app on mobile and appends your Attribution tag automatically
Clicks open the Amazon app on mobile, Amazon.com on desktop.
Clicks go to your landing page. We'll generate a tagged Amazon deep-link URL to put on your "Buy on Amazon" button.
Warranty / Registration Sheet Sync
Connect a Google Sheet of warranty or product registration form submissions — new rows are automatically sent to Meta via CAPI as Purchase events
Bridge Performance
CAPI Data Quality
Meta Custom Audience Sync
Auto-upload customer emails for lookalike & exclusion audiences
Manual / Legacy — SP-API & CSV Import
Amazon Seller Account (SP-API)
Checking connection...
Amazon Orders
Drag & drop your order report, or click to browse
Accepts .csv, .tsv, .txt from Amazon Seller Central
How to download your order report from Seller Central
- Go to Reports → Fulfillment in Seller Central, or open the link above
- Select Orders → All Orders and set your date range
- Click Request .txt Download, wait for it to generate, then download
- Drag and drop the file here — Sentinel handles the rest
How Amazon Bridge Works
Create a bridge link
Paste your Amazon product URL — Sentinel extracts the ASIN and creates a unique redirect
Use as your ad destination
Set the bridge URL as your Meta/Google/TikTok ad landing page — it captures the click ID automatically
Opens the Amazon app on mobile
Instead of a browser, the bridge opens the Amazon app directly — converting at a significantly higher rate from Meta ads
Amazon confirms purchases + BRB credit
Attribution API syncs daily purchase data directly from Amazon. You earn ~10% Brand Referral Bonus on qualifying external-traffic sales.
Alert Configurations
Selected brandConfigure the KPI checks, anomaly detection, Slack routing, and buyer reports Sentinel runs for this brand.
Alert Timeline
Selected brandEvery check run, alert decision, anomaly, and AI recommendation for this brand.
Runs
Latest 50| No history yet |
Kill Rules Log
Selected brandAds that triggered automated kill criteria, with spend, ROAS, CPA, and next-review actions.
AI Creatives
Selected brandGenerate ads, build Brand Brain, inspect creative fatigue, and turn winning inputs into production-ready assets.
Team Members
Access controlInvite teammates, assign access levels, and control exactly which brands each person can work on.
Only admins can add or remove team members. Ask an admin on your team if you need to invite someone.
Add team member
Create an account and grant brand access in one step.
Account created. Share these credentials securely.
Current members
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Usage & Cost
Estimated Anthropic LLM spend so you can optimize models. Costs use list prices per model family; only metered surfaces (AI chat) are counted so far.
Usage & cost reporting is limited to operator accounts
Ask your workspace operator if you need access to LLM spend and budget alerts.
Today
—
Last 7 days
—
Last 30 days
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Daily budget alert
Get an email and/or Slack alert when today's LLM spend crosses your threshold (sent at most once per day).
By model & feature (last 30 days)
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Daily spend
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System Health
Service probesRun lightweight probes across external services before sharing the app with a client or after changing environment variables.
Ready to run diagnostics
Results will appear here with status, scope, and next action.
API Keys
Developer accessCreate long-lived service keys for Mission Control, OpenClaw, and other external workers. Revoke any key the moment it is no longer needed.
Create API key
Name keys by service and environment so they are easy to revoke later.
Key created. Copy it now.
For security, Sentinel will only show this token once. Keys never expire — revoke this one here the moment the worker stops needing it.
Add to Mission Control: ~/.openclaw/agents/main/agent/auth-profiles.json → profiles["sentinel:default"].token
Active keys
Loading key inventory...
Admin
SuperuserManage cross-brand template assets and controlled ownership operations.
System Template Library
Templates here become available to every brand as fallback inspiration. Upload a reference ad and Gemini will reverse-engineer a reusable blueprint.
Transfer brand ownership
Move ownership of one of your brands to a new email. The recipient gets their own account with only this brand visible. They'll set their password via the Forgot Password flow.
Email send failed. Copy this 24-hour reset link and share it with the recipient directly (Slack, text, etc.):
How this works
- System templates are visible to every brand in your account.
- Use them for high-quality references you want the image generator to draw inspiration from across all brands.
- Brand transfers reassign ownership and migrate platform connections. The recipient receives a Forgot Password email to set their credentials.
- Automation defaults to OFF on transfer — recipient inherits a read-only Sentinel.
Attribution
Selected brand PerformanceCompare first-party pixel truth against platform reporting, inspect order-level attribution, and tune model/window settings from one workspace.
Click-Based
View-Through (VTA)
Hover a model to see details
Compare to Custom Range
Data filters
Advanced reporting scope and QA controls.
Metrics
| Campaign / Ad set / Ad | Ad Spend | ROAS | Purch. | Revenue | CPA | Impr. | Clicks | CTR | Thumb-Stop | Purchases (Meta) | ROAS (Meta) | CPA (Meta) | Conv. Value | AOV | Refund % | Net Rev. | Page CVR | NC Purch. | New Cust. CPA | Pixel Match | Synced (No Pixel) | LTV Rev. | Avg LTV | LTV ROAS | LTV Cust. | Leads | CPL | Start Trials | CPST | Lead → Trial | Trial → Purchase | Lead → Purchase | Amazon Purch. | Amazon Rev. | Amazon ROAS | DPV | ATC | |||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Channel Attribution
Live Orders
Refreshes every 30s| Order | Customer | Amount | Source | Campaign | Method | Confidence | Type | Date |
|---|
Re-check Spiffy payments
Re-verify recent Spiffy orders against Stripe and drop any whose payment never fully completed (so failed/incomplete payments stop counting as revenue).
Decision OS
Revenue truthCash revenue, click-date accrual, platform claims, and evidence quality in one view.
Attribution Settings
Attribution model is controlled via the dropdown in the top bar above. Windows below accept any value from 1 to 365 days.
Fallback lookback for channels without a per-channel override. Paid/organic/direct/email each have built-in defaults (7/90/90/30 days) unless overridden.
Applied as a floor across all channels during Guesty attribution — overrides the 7-day paid default so vacation-rental research cycles don't clip. Ignored for non-Guesty brands.
Off = Cash basis (revenue counted on order date). On = Accrual basis (revenue counted on ad click date).
Pixel Install — Sentinel Tracking Pixel Shopify pixel · theme script · app embed · Guesty · custom website / lead gen
Checking whether events are flowing? That lives in — this section is for installing and re-installing.
Pixel health based on received events:
Check if the pixel is installed on a specific page:
Runs as a registered Web Pixel extension inside the Sentinel Shopify App — captures Shopify analytics events (page_viewed, product_added_to_cart, checkout_started, checkout_completed) from a trusted sandbox that can actually reach our backend. Replaces the legacy manual-paste Custom Pixel below, which Shopify's inline-pixel CSP silently blocks.
Brand-new Shopify connections get this installed automatically as part of the OAuth flow. Existing brands: click Reinstall on connected stores to enable it without redoing OAuth (requires the brand's existing token already has the write_pixels scope — connect again if not).
Manual-paste install path. Mostly blocked by Shopify's inline-pixel CSP — events fire inside the sandbox but the outbound fetch is silently dropped, so this surface usually shows zero events even when correctly installed. Use the Sentinel Web Pixel above instead. This section is kept for back-compat with merchants who installed before the Web Pixel extension landed.
Show legacy install steps
Fast path: Click Copy & Open Shopify Admin — copies the code and opens Settings → Customer Events in a new tab, ready to paste.
- Go to Shopify Admin → Settings → Customer Events
- Click Add custom pixel
- Name it Sentinel
- Paste the code (use button above to copy)
- Set permission to Not required
- Click Save → Connect
You installed the Customer Events pixel manually (no Shopify OAuth connection). Add this second snippet to theme.liquid so Sentinel can capture paid clicks on landing pages — the same coverage the auto-install provides.
- Shopify Admin → Online Store → Themes → Edit code
- Open Layout → theme.liquid
- Paste the snippet immediately before
</body> - Click Save
ScriptTag auto-installed via Shopify OAuth
Landing page tracking is already active on every storefront page. The theme script is not needed — no extra steps required.
Runs Sentinel's storefront tracker as a Shopify theme app embed and routes paid clicks through Shopify's App Proxy. This gives storefront coverage even when browser extensions block normal third-party scripts. Coexists with the Web Pixel via server-side dedup — safe to enable alongside.
Fast path: Click Enable in Theme Editor — opens your live theme editor with the Sentinel Tracker app embed pre-focused. Toggle it on, preview your storefront, then click Save.
- Click Enable in Theme Editor to open the published theme directly.
- If Shopify opens the theme list instead, choose the live theme and click Customize.
- Open App embeds from the left panel.
- Toggle Sentinel Tracker on
- Confirm the storefront preview still loads normally, then click Save.
- Return to Sentinel Pixel Health and refresh to confirm the App Proxy surface is receiving events.
For brands using Guesty — install the standard Sentinel pixel on the marketing site, then install this in the booking engine's Custom Code Snippet.
- Confirm the standard Sentinel pixel is installed on the marketing site so booking links carry UTMs
- Go to Guesty → Distribution → Booking Engine → Edit
- Open General Settings (Advanced section)
- Enable Custom code snippet
- Paste the code (use button above to copy)
- Save
Use this for Webflow, SaaS sites, landing pages, and other non-Shopify funnels. The snippet saves the visitor ID in _stl_vid, stores UTMs/click IDs in _stl_utm, remembers submitted emails, and carries those values into hosted checkout or trial links so purchases from SendOwl, Stripe, PayPal, Guesty, and custom forms can be matched back to the original visit.
Select platform for install steps:
- In Google Tag Manager, click New Tag → Custom HTML
- Paste the snippet below into the HTML field
- Set the trigger to All Pages
- Click Save, then Submit → Publish
- Open your Webflow project → Site Settings → Custom Code
- Paste the snippet into the Head Code field
- For the popup/form that captures email, add custom attribute
data-sentinel-leadwith valuetrue - For each Start Trial/download button, add custom attribute
data-sentinel-eventwith valuestart_trial - Click Save Changes, then republish the site
- Install the free WPCode plugin (or "Insert Headers and Footers")
- Go to WPCode → Header & Footer → Scripts in Header
- Paste the snippet and click Save Changes
Alternative: paste directly into your theme's header.php before </head>.
- Go to Settings → Advanced → Code Injection
- Paste the snippet into the Header field
- Click Save
Note: Code Injection is available on Business plan and above.
- Open Site Settings → General → Custom Code
- Paste the snippet under End of <head> tag
- Click Save and republish
- Find your site's global layout or template file (usually
layout.html,base.html, or similar) - Paste the snippet anywhere inside the
<head>tag - If your CMS has a "Custom Code" or "Head injection" field, paste it there
Loading snippet...
Step 2 — Add UTMs to your ad destination URLs. Sentinel will save these values and reuse them if the visitor later clicks to an off-site checkout:
Leads are tracked automatically. When a visitor submits a form containing an email field, Sentinel detects it. For Webflow popups or unusual forms, add data-sentinel-lead="true" to the form, wrapper, email input, or submit button to make the lead trigger explicit.
Start Trial/download clicks use a Webflow-friendly attribute, not custom JavaScript. Add data-sentinel-event="start_trial" to the download or trial button. Sentinel uses the email remembered from the opt-in when it fires the Start Trial event.
Step 3 — Track purchases (custom checkout only)
Shopify, Guesty, SendOwl, PayPal, and Stripe webhooks track purchases server-side once connected — skip this step for those platforms.
Only use this for a fully custom checkout where you control the thank-you page:
<script> // revenue = order total, email = customer email (links purchase to the ad click) window.Sentinel.trackPurchase(149.00, 'customer@example.com'); </script>
The email is optional but strongly recommended — it's the most reliable signal for matching the purchase back to the original ad click. Revenue can be a dynamic value from your backend.
Works with standard HTML forms, AJAX/fetch submissions, Webflow forms, popups, SaaS trial CTAs, and dynamically loaded forms. Advanced fallback: developers can still call window.Sentinel.trackLead(email) or window.Sentinel.trackAppDownload(email) directly when a custom app needs manual control.
Tracking Domain Standard shared subdomain works by default — custom branded domains are optional —
Serve the pixel from a brand-specific subdomain. Standard tracking is ready by default; custom domains are optional.
Current brand
Loading...
Best default for most brands. No client DNS work required.
WILDCARD_TRACKING_DOMAIN in Railway variables to enable (e.g. track.roirockstars.com).
Advanced custom domain Not configured
No custom domain configured for this brand.
Use this only when the client can add DNS records for a domain like t.brandname.com. Until then, Sentinel uses the standard shared subdomain above.
DNS setup instructions
Add these records in the client's DNS provider, then click Verify DNS.
SSL is provisioned automatically by Railway once both records are added.
Multiple domains (one first-party subdomain per domain) 0
For clients running ads to several domains, add a tracking subdomain on each root domain (e.g. t.domainA.com, t.domainB.com). The pixel ID is the same — paste each domain's snippet on that domain's store. Until these are set up, the auto cross-domain linker keeps identity stitched across the brand's domains.
Shopify stores auto-install the pixel on the shared domain. Click to re-point each connected store at its matching first-party subdomain (no re-connect needed).
Sync Status
Server-Side Tracking (CAPI) Meta Conversions API token · match quality · Google Enhanced Conversions · X API · Amazon Attribution
Send purchase events server-side to Meta and Google for higher match rates, bypassing iOS 14.5 restrictions.
Meta Conversion API
Meta → Events Manager → your dataset → Settings → Generate access token. No OAuth/app review needed — Meta recommends a long-lived token for server events. Stored encrypted; leave blank to keep the existing token.
Most brands should use all tracked purchases. Choose "Amazon only" only when you want Sentinel to send Amazon conversions but leave D2C purchases to another CAPI provider or native checkout pixel.
End-to-end CAPI test
Dry-run the full Webflow lead → Start Trial → SendOwl purchase → Meta CAPI enrichment path without sending a live Meta event.
SaaS funnel setup: Lead, Start Trial, Purchase
Use this for Webflow + SendOwl funnels like CineDream. Sentinel captures browser identifiers on the Webflow side, then attaches them to the later SendOwl purchase for Meta CAPI.
1. Popup opt-in
In Webflow, add this custom attribute to the opt-in form, popup wrapper, or submit button. Sentinel reads the email and remembers it for later funnel events.
Name: data-sentinel-lead
Value: true2. Download click
Add this custom attribute to each Start Trial/download button. Sentinel displays it as Start Trial and stores it internally as app_download.
Name: data-sentinel-event
Value: start_trial3. SendOwl purchase
SendOwl webhook records the paid order. Sentinel matches by email/session, enriches it with _fbp, _fbc, IP, user agent, UTMs, and sends Purchase through Meta CAPI.
Keep Meta Pixel for browser events. Use Sentinel CAPI for server-side purchases so the same dataset receives stronger signals. Advanced fallback: custom apps can still call window.Sentinel.trackLead(email) or window.Sentinel.trackAppDownload(email) directly.
Google Enhanced Conversions
X (Twitter) Conversions API
Sends purchase events to X via their Conversions API using the twclid click ID captured by the Sentinel pixel — enabling deterministic ad-level attribution.
Amazon Attribution
Append your Amazon Attribution tag to bridge link redirects. Enables the Brand Referral Bonus (~10% back on qualifying sales).
Conversion Event Log Server-side events sent to ad platforms
Enable CAPI to see server-side events here.
Incrementality Intelligence
Selected brand LoadingHoldout-based measurement for separating real incremental revenue from attributed conversions that would have happened anyway.
Blended MER & Efficiency
Total revenue ÷ total ad spend across all channels (deduplicated daily snapshots)
Holdout Test Configuration
A holdout group sees no retargeting ads — their CVR is the organic baseline. The lift over baseline = incremental ROAS.
Incrementality Results
Exposed vs. holdout conversion rate comparison with statistical significance
Campaign Incrementality Intelligence
Per-campaign holdout analysis: see which campaigns truly drive incremental conversions vs. claiming credit for organic purchases
Traffic Spikes & TV Lift
Hours where traffic exceeded 2× the median baseline — useful for detecting TV ad airings, viral moments, or PR hits
Lifetime Value
Selected brand LoadingCompare ad-acquired customers against organic/direct customers, then use cohort forecasts to understand long-term payback quality.
Creator Attribution
Selected brand LoadingTrack influencer and creator performance with UTM redirect links, pixel-attributed orders, and AI opportunity analysis.
Creators
Revenue attributed via pixel + UTM tracking
Add Creator
Creator Links
Create Tracking Link
Tracking and attribution
Release Lift
Measure the revenue impact of a video, post, or launch — including Amazon revenue that click-tracking can't see. Your organic Instagram videos are detected automatically; lift compares the window after a release to the matched window before it.
Tracking and attribution
Pixel Health
Confirm the current brand is collecting visits, purchases, and server-side conversion events.
Viewing brand
Selected brand
Pixel not set up yet
Follow these 3 steps to start tracking visitors and attributing ad spend for this brand.
Configure your pixel domain
Go to Attribution → Settings to generate your pixel ID and custom tracking domain.
Copy & install the snippet
Paste the generated snippet into the <head> of every page on your site (or use the Shopify app block).
Send a test event
Visit your site once, then come back and click Send Test Event above to verify the pixel is working.
Pixel Snippet
UTM Setup Instructions
Add UTM parameters to your ad URLs so every click is attributed to the right ad. Select your ad platform:
In Meta, Google, or TikTok URL-parameter fields, paste the connected string exactly as shown below, without a leading ? or &. If you are manually appending UTMs to a landing page URL, start with ? when the URL has no query string, or & when the URL already has one.
In Meta Ads Manager → Ad level → URL Parameters field, paste:
Tip: set at campaign level so all new ads inherit automatically.
In Google Ads → Campaign/Ad Group → Final URL suffix field, paste:
Paste into "Final URL suffix" at campaign level (not the Tracking template).
In TikTok Ads Manager → Ad level → URL Parameters field, paste:
TikTok uses double-underscore macros. Set at ad group level for consistency.
What each UTM means
For brands that run lead generation (contact forms, booking applications, sign-ups) instead of ecommerce. The same pixel snippet works on any site — no Shopify or revenue platform connection required.
Step 1 — Install the Pixel
Paste the standard pixel snippet (above) into the <head> of every page on your site. The pixel will automatically capture UTM parameters and click IDs when visitors arrive from ads.
Step 2 — Lead forms are automatic
Leads are tracked automatically. When a visitor submits any form containing an email field, Sentinel detects the submission and records the lead — no extra code needed.
The pixel automatically intercepts form submissions (both standard HTML and AJAX/JavaScript), extracts the email, remembers it, and fires a lead event. Works with React forms, popup modals, multi-step funnels, and dynamically loaded forms. Deduplicates automatically so repeat submissions don't double-count.
Webflow opt-in marker
If the form lives inside a popup or custom component, add this custom attribute to the form, popup wrapper, email input, or submit button.
data-sentinel-lead="true"
Start Trial / download buttons
Add this custom attribute to buttons that mean the visitor started the trial or downloaded the app. Sentinel uses the remembered email when available.
data-sentinel-event="start_trial"
Advanced fallback: manual JavaScript calls
If a custom app needs full control, developers can still call the helpers directly:
// Call this anywhere after the pixel loads
window.Sentinel.trackLead('visitor@example.com');
window.Sentinel.trackAppDownload('visitor@example.com');Step 3 — Add UTMs to Your Ad Links
Use these connected parameters in the URL Parameters field of your Meta ads so each lead is attributed back to the campaign and ad that drove it. If you manually add them to a page URL, use ? before the first UTM or & if the URL already has a question mark.
What You'll See
Lead counts and Cost Per Lead (CPL) will appear in the Attribution table (enable the Leads / Cost Per Lead columns), the Command Center metric picker, and the Agency Overview column selector. No purchase or revenue data is required.
Post-Purchase Survey Attribution survey
Ask customers how they found you right after checkout
0
Total Responses
Self-reported attribution from customers on your order confirmation page.
Thank-You Page Snippet
Add this snippet to your Shopify store:
Shopify Admin → Settings → Checkout → scroll to "Additional scripts"
The widget appears 1.5s after the customer lands on the thank-you page and auto-dismisses after submission. Responses are stored once per order.
Cross-brand domain check
Detect storefronts firing this brand's pixel by mistake. Shows how many visits, orders, and how much revenue stored under this brand actually came from another brand's domain.
Promo Code Attribution
Map discount codes to a source / medium / campaign. Orders carrying a mapped code get attributed to that source — overrides the pixel cascade for the highest-confidence signal.
| Code | Source / Medium | Campaign | Note | Status | |
|---|---|---|---|---|---|
| Loading… | |||||
Recent Conversion Events
| Platform | Event | Status | Response | Time |
|---|---|---|---|---|
| Loading events... | ||||
Budget Optimizer
Selected brandUse campaign performance to suggest spend reallocations, reduce waste, and scale stronger pockets.
| Campaign | Platform | Current Spend | Recommended | Change | Reason |
|---|---|---|---|---|---|
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No optimization run yet
Analyze campaign performance to generate budget recommendations for this brand.
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Explore Ads
Selected brandBrowse Meta Ad Library, find winning ads, save examples to Swipe File, or clone concepts into AI Creatives.
Inspiration
Selected brandTrack competitor creative, identify durable ads, and turn proven video patterns into brand-ready UGC scripts.
Brands You Follow
Competitor Social — Organic Posts
Scan IG/TikTok handles for organic posts ranked by views.
Competitor Social — Organic Posts
Scan IG/TikTok handles for organic posts ranked by views.
One-off Meta Ad Library search
Look up any brand or keyword without saving them as a tracked competitor.
One-off Meta Ad Library search
Look up any brand or keyword without saving them as a tracked competitor.
Add video inspiration
Large videos can take a minute. Keep this tab open while Sentinel uploads and saves each file.
For multiple files, Sentinel uses this as a prefix and adds a number. Leave blank to use each filename.
Brand Intelligence
Selected brandAI-synthesized positioning, performance, creative, and anomaly signals from this brand's live account history.
Waiting for intelligence data
Weekly Summary
Key Insights
State Snapshot
Watch List
Creative Insights
Winning Formats
Revenue Patterns
Audience Insights
Anomaly History
Swipe File
Selected brandSave competitor ads, uploaded references, and generated winners into one brand-scoped creative library.
Revenue Forecast
Selected brandSet monthly revenue and spend targets, monitor pacing, and generate an AI year-end projection.
Revenue to Goal
—
to goal
Spend to Goal
—
to goal
AI Projection
—
projected year-end
No AI projection yet
Generate an end-of-year forecast
Cumulative Revenue vs Target
Monthly Breakdown
Click any target to edit · ROAS auto-computed
Source / Medium
Where your traffic comes from and how it converts — sessions, new visitors, orders, revenue, and conversion rate by source/medium, landing page, and organic referrer. From first-party pixel data + attributed orders.
KPI Explorer
Overlay any KPIs over time to spot correlations — revenue vs ad spend, ROAS, or customer-tag signups (e.g. pro stylists). Ad metrics span pre- and post-pixel history; store revenue comes from Shopify.
Email Intelligence
Selected brand CheckingMonitor Klaviyo revenue, list health, flow coverage, and recent campaign activity for this brand.
Connect Klaviyo
Enter this brand's Klaviyo Private API Key to unlock email revenue, flow coverage, list health, and campaign reporting.
Pick every scope up front — Klaviyo key scopes can't be edited after creation. Missing one means creating a new key later.
Required Klaviyo key access
Reporting & Brand Brain — Read access
- ✓ Accounts
- ✓ Campaigns
- ✓ Flows
- ✓ Lists
- ✓ Metrics
- ✓ Templates
Email Studio also needs — Full access
- ✓ Templates (templates:write)
- ✓ Campaigns (campaigns:write)
- ✓ Images (images:write)
Email Studio = template push, draft campaigns, image hosting.
Find it in Klaviyo Settings > API Keys. Choose Custom Key, select the read scopes listed here, then paste the pk_ key. The key is saved only for this brand.
Email Studio
Generate an approval-ready campaign pack from Brand Brain and Klaviyo context.
The studio drafts copy, design direction, HTML, SMS, QA, and approval steps. Walk through each step using the tabs above before anything moves into Klaviyo.
Health Score
Email Revenue
—
RPE
—
Revenue/email sent
Subscribers
—
Total list size
Open Rate
—
Revenue Leak
—
/month estimated
Flow Coverage
Key automated flows
List Health
All Flows
Revenue = Klaviyo-attributed Placed Order revenue in the selected window.
Recent Campaigns
Each campaign now shows attributed revenue, even when the value is $0.
Bulk Launch
Selected brand No sessionPick a source, choose the destination, let Sentinel map media and copy, then launch paused Meta ads from one reviewable workspace.
Launch queue
A batch-first path modeled around how media buyers actually launch: source media, choose ad sets, build variants, then fix only preflight issues.
Source
Upload files now. Post IDs, Drive, and Sheets can plug into the same queue.
Destination
Set connection, campaign, page, URL, naming, and UTMs once.
Build ads
Auto-group placements, generate Brain copy, and assign creatives in bulk.
Preflight
Fix only flagged issues, then launch paused for Meta review.
Source options
Start from the fastest available input. Everything lands in the same launch queue.
Best-practice batch format
Use matching base names so Sentinel can pair feed/story variants and build carousel groups automatically.
Setup
Vars: {filename} {campaign} {date} — e.g. {campaign} | {filename}
Vars: {filename} {campaign} {date}
Meta AI may adjust your creative.
Drop files here
or browse
JPG · PNG · GIF · MP4 · MOV · up to 100 files
Tip: use Offer_4x5 + Offer_9x16 for placement groups, or Card_01, Card_02 for carousels.
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Recent Sessions
Configure setup and upload creatives to get started
Select a Meta connection, campaign, and page first.
Edit Creative
Visual URL shown on ad (e.g. "yoursite.com")
Create Ad Set
Use Existing Ad Set
Drop new ads into an ad set that already exists in your Meta campaign. Targeting, budget, and bidding stay exactly as they are — we just attach the new ads.
Automation Rules
Selected brand LoadingAutomatically pause campaigns or adjust budgets when KPI thresholds are breached.
Ad Queue
Selected brand LoadingReview Slack-ingested or uploaded videos, edit generated ad copy, and create paused Meta ad sets for final review.
Channel Mappings
Map Slack channels to Meta ad accounts for automatic video ingestion
Video Queue
Review transcribed videos, edit ad copy, then create ad sets in Meta
Action Center
Daily Brief
Selected brand LoadingMorning strategy analysis with KPI context, plain-English diagnosis, and executable recommendations for the current brand.
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Sentinel AI Teammate
Selected brand Live tools Brand Brain Review gatedAsk Sentinel to audit growth, diagnose creative, explain revenue movement, draft scripts, and prepare execution plans from the current brand brain and live performance data.
Conversations
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⚡ Autopilot jobs
Recurring agent runs
Start with a brand operating task
Create a conversation, then ask for a sourced diagnosis, creative plan, script pass, revenue readout, or reviewable media action.
Conversation
Live tools, Brand Brain context, and approval-gated execution
⚡ New Autopilot job
Write the instructions once — the Growth Agent runs them on schedule, files the full report as a conversation, and queues any proposed actions for your approval. Nothing executes without you.
Action History
Selected brand LoadingTrack what happened after approved plans ran, understand 24/72-hour performance movement, and promote winning outcomes into the Knowledge Base.
Outcome timeline
Latest 30 tracked outcomes
| Plan | Verdict (72h) | ROAS Δ | CPA Δ | Reason | Date |
|---|---|---|---|---|---|
| Loading… | |||||
Knowledge Base
Selected brand LoadingBrand Info docs feed the AI's Brand Brain live — edit one and the AI knows on its next reply. Plus SOPs, playbooks, winning patterns, and past action outcomes used by the Ad Agent.
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