Sentinel catches ecommerce profit leaks across ads, attribution, creative, and post-click funnels — then stages the highest-ROI fix and proves what changed.
Meta claims 312 purchases · Sentinel verified 190 against real orders. The other 122, decomposed:
Watches every system your revenue flows through
Dashboards show you numbers. Sentinel tells you which number is lying, what broke, and what it's costing you — before it gets expensive.
Pixel stops firing, checkout events drop, a theme update kills your snippet. Sentinel notices within hours — not at month-end when the numbers stop adding up.
Caught: purchase events −72% after theme updatePlatform ROAS decomposed into what's real: verified orders, view-through, double-claimed credit, out-of-window — and the residual nobody can account for.
Caught: Meta 5.4× claim reconciled to 2.1× verifiedOne ad hoards the budget with cheap clicks and a weak backend — low AOV, thin ROAS — while better ads starve. Sentinel flags it with the math.
Caught: 34% of spend on an ad with half the campaign's AOVFrequency creeps up, hook rate sags, CPA drifts. Sentinel separates real fatigue from "the landing page changed" so you iterate the right thing.
Caught: winner's thumb-stop −40% over 12 daysProspecting serving prior buyers. Budget scaled ahead of signal. Campaigns spending with zero verified revenue behind the platform's claims.
Caught: $494 on a channel with no net revenueSessions up, orders flat. Sentinel spots the divergence, ties it to the segment that broke, and stages the investigation with evidence attached.
Caught: mobile CVR −31% while traffic grewNot another dashboard, not a black-box agent. An operating loop with evidence and approvals at every step.
OAuth-connect your ad platforms, store, and email — plus Sentinel's first-party pixel for order-level truth.
Read-only on ads by default. Nothing touches campaigns without approval.
Detectors sweep every connected system daily for the leak patterns that actually cost money.
Each incident arrives with evidence, impact estimate, and likely cause — never a bare alert.
Fixes queue in one Action Center, ranked by impact. You (or your team) approve — the AI never silently changes anything.
A daily brief hits Slack with the top leaks and their dollar cost.
After a fix ships, Sentinel tracks the metric it should have moved and records whether it actually did.
Outcome proof, not vibes: "CPA back under $25 within 6 days — $3.1k/mo recovered."
"Every recommendation has evidence, every action has approval, every fix has outcome tracking."
That's the whole philosophy. Sentinel is the smoke alarm and the triage nurse — you and your agency stay the surgeons. It will never quietly rewrite your campaigns and hope you don't ask what happened.
Clients don't churn because you did nothing — they churn because they can't see what you did. Sentinel turns every caught leak and shipped fix into client-ready proof.
Connect your platforms and Sentinel will show you the first leak — with the math — before you've finished your coffee.
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